Personalisation in a marketing sense is the practice of tailoring interactions to meet a customer’s specific needs, preferences or context in order to improve the ease and fluency of their brand experience, and thereby increase satisfaction with the brand. Hyper-personalisation – the ability to deliver automated personalisation at scale – is one of the advantages Read more about What is Hyper Personalisation?[…]
“Self-determination, choice, trial and error, make us human. Take that away, and what do we have left?” Managing Director of Stream Intelligence and Chief Data Scientist of Tribal Worldwide, Shorful Islam, on the impact of Machine Learning. Machine learning: A glimpse of the invisible competitive edge
Our two members, Natasya Denaya Pasha and Muhammad Lutfi Hernandi had a chance to visit our new partner company, Tribal DDB at UK, and work together with their Data Analytics team last week.
Stream Intelligence is now officially a partner of Tribal Worldwide London. We hope the collaboration will enhance Tribal’s analytical capability, and to provide business intelligence, advanced and predictive analytics and machine learning. Tribal Worldwide London restructures to challenge the consultancies