10th June 2016

Understand your Customers

From Segmentation to Insights, Stream Intelligence analyses data from companies to provide meaningful groups of customers for the business to tailor their interactions and communications with.

Using the latest analytical and Big Data tools and combining with strategy, we provide businesses with actionable recommendations, so they know how to implement and execute the findings of the analysis.

Our segmentations are based on multiple data sources, and we typically collate and connect data from different systems, including customer, transactional, web/digital, CRM, ad-server, and social data.

We are experts in conducting all types of segmentation and profiling of customers, as well as inventing new types based on the availability of client data. Our proprietary methodologies mean that we deliver a customised segmentation solution for our clients.

Types of segmentation

Monetary
Product
RFM
Attitudinal
Socio-Demographic
Store
Behavioral
Geo-Demographic