What is Hyper Personalisation?

Personalisation in a marketing sense is the practice of tailoring interactions to meet a customer’s specific needs, preferences or context in order to improve the ease and fluency of their brand experience, and thereby increase satisfaction with the brand. Hyper-personalisation – the ability to deliver automated personalisation at scale – is one of the advantages Read more about What is Hyper Personalisation?[…]

Machine learning: A glimpse of the invisible competitive edge

“Self-determination, choice, trial and error, make us human. Take that away, and what do we have left?” Managing Director of Stream Intelligence and Chief Data Scientist of Tribal Worldwide, Shorful Islam, on the impact of Machine Learning.  Machine learning: A glimpse of the invisible competitive edge