16th June 2016


Shorful Islam, Ph.D.

Managing Director

Previous Roles:
Wunderman (WPP): Managing Partner
DDB UK (Omnicom): Head of Data
ITV: Head of BI & Customer Data Strategy

Lincolnshire University: PhD Psychology
Kent University: MSc Health Psychology

Dr Shorful is Co-founder and Managing Director at Stream Intelligence, with market leading expertise in setting up Data, Analytics, CRM and Data Strategy teams across several private sector organisations. He was previously Managing Partner of Wunderman & KMB Group UK (a WPP Company), with clients spanning a range of sectors including retail, FMCG, media, petro-chemical, technology and telecommunications.

Dr Shorful’s recent engagements include helping a large number of blue-chip companies use data for marketing activities and driving business change. With his vast experience across customer, transactional, digital and social data and analytics, he has helped companies deliver on business KPIs through advanced analytics.

His prior roles include Head of Data at DDB UK (an Omnicom Company) and Head of Business Information and Customer Data Strategy at ITV, the largest British Broadcaster. He has also previously worked in the public sector conducting research and analysing administrative data sets, identifying trends and patterns in human behaviour that could lead to better service delivery and policies.

Dr Shorful started his career as a lecturer after completing his PhD in Psychology, his dissertation focusing on predicting accidental injuries in children.

Mustafa Davies


Previous Roles:
Wunderman (WPP): Data Insight Manager
PwC: Strategy Consultant
ABN Amro: Management Consultant

CISI: Islamic Finance Qualification
LSE: BSc Economics

Mustafa is Co-founder and Director at Stream Intelligence, with expertise in corporate strategy, proposition development, pricing, change management and due diligence. Previously he was a Data Project Manager at Wunderman (a WPP company) in London, the world’s largest CRM agency. Prior to that he was a Strategy Consultant at PwC in London, and has extensive experience across a range of sectors including banking, wealth management, renewable energy, and retail. He was a consistently top rated consultant at PwC Strategy during his time at the firm.

Mustafa’s recent engagements include implementing a data insight and campaign tool for a major global Oil & Gas retailer, delivering loyalty card analytics insight to a major Indonesian retailer, and establishing a single payments system to support a single currency in the Gulf region, working with the respective central banks of the GCC states. He also worked on an international price benchmarking study for the major UK high street banks that was published as part of the Independent Commission on Banking chaired by Sir John Vickers.

Mustafa read Economics at the London School of Economics (LSE). He also holds the Islamic Finance Qualification (IFQ) from the Chartered Institute for Securities and Investments (CISI). Mustafa was also selected for a scholarship programme at PwC, completing rotations in London, Abu Dhabi and Kuala Lumpur.

He has studied Arabic poetry and rhetoric in Cairo, and is an accomplished squash player previously at UK county level and ranked third at the LSE.

Raihan Alfaradhi, ACA


Previous Roles:
Unilever: Global Market Insight Lead
PwC: Strategy Consultant
Deloitte: Finance Consultant

ICAEW: Chartered Accountant
LSE: BSc Maths and Economics

Raihan is Co-founder and Director at Stream Intelligence, with expertise in data insight, corporate strategy, proposition development and strategic transformation. He was previously a Global Market Insight Lead at Unilever within their Personal Care division, and prior to this worked in London as a consultant in Strategy at PwC and Finance at Deloitte.

Raihan’s recent engagements include using continuous data sets to build actionable insights and longer-term strategy for major personal care FMCG brands, and delivering a European market entry business plan and strategy for a leading African bank. Raihan has also spent several months in the UK Parliament advising the Shadow Chancellor of the Exchequer on Treasury and Corporate Tax policy.

Raihan qualified as a chartered accountant (ACA) during his time at Deloitte. He read Mathematics and Economics at the London School of Economics (LSE), where he was awarded Honorary Lifetime Membership to the Student Union, and currently serves as an ambassador for the university.

Raihan is a Fellow of the Royal Society of Arts (FRSA). He is involved in a number of initiatives focused on youth development that have raised over £150,000 for charity. He is also a qualified football coach at under-16 level, holding a Level 1 Coaching Badge from the English Football Association (FA).